Blogging Statistics

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Last updated November 18, 2022
Written by Dmytro Kondratiev
Editor, lawyer
Disclosure: We earn a commission from some partner links. Commissions do not affect our editors' opinions or evaluations.

Blogging is a highly efficient digital marketing tool widely used by businesses of all types in their marketing strategies. Not only does it work to increase your business popularity and enhance your brand awareness but also it helps pinpoint and engage potential customers.

Whether you seek to maximize your business marketing efficiency or only ponder over introducing blogging to your marketing strategy, our detailed blogging statistics will enable you to spot your best opportunities and set up appropriate objectives.

General Blogging Stats and Facts

  • Global web enlists over 600 million blogs following the Hosting Tribunal statistic surveys;
  • The number of blogs in the US alone was nearly 32 million in 2021;
  • Over 75% of blogs make a success;
  • 77% of Internet users across the world regularly read different blogs, with 409 million monthly blog readers;
  • Blog posts are 3 times more popular among Internet audiences than emails;
  • Bloggers generate over 7.5 million new posts daily;
  • Readers write over 77 million new comments under blog posts each month;
  • The  number of blogs in the US has increased by 15% in the recent 5 years;
  • Websites with blogs boast 434% higher traffic than platforms without blogs;
  • Long-read articles listing over 2000 words show stronger engagement results;
  • Content Marketing Institute states that 65% of marketers report sales and earnings increase through blogging;
  • Blogging bumps up the website traffic ranking by 55%;
  • The age of 53% of bloggers is between 21 and 35 years;
  • 8% of bloggers earn their living through blogging;
  • 90% of B2B marketers rely on blogging;
  • Content marketing industry is expected to grow by $418 billion till 2025.

Blogging Platform Stats

  • The latest Statista survey shows that Tumblr is the most used blogging platform, with over 495 million blogs on it;
  • Over 70 million blogs are powered by WordPress;
  • WordPress is widely used for website building, and over 70% of the sites are in English. The two other most popular languages are Spanish and Indonesian;
  • Medium is a fast-growing blogging platform currently hosting nearly 60 million blogs;
  • Featuring over 2 million users, Wix is widely favored by beginners seeking to set up professional websites without a hassle.

Blogging Content Stats

  • Blogs are the 2nd most popular media form used in content marketing preceded only videos;
  • W3Tech reports that about 42% of web content is generated via WordPress; 
  • The most sharable blog posts are those accounting for 3000 to 10.000 words;
  • Articles and posts with visual content ensure 95% better views and coverage;
  • 30% of blog readers prioritize headlines with figures and over 20% of readers like headlines that address them;
  • Only 41% of bloggers do their own deep research and publish unique articles;
  • 46% of bloggers create and edit posts on their own while 56% hire editors to polish their writing;
  • Using real people photos bring 35% higher conversion rates as compared to stock photos;
  • 19% of bloggers regularly add video content to their posts;
  • Blog posts featuring audios deliver 45% stronger results;
  • Content quality is the prime success factor for bloggers since it can increase organic traffic by 2000%. High-income bloggers stake a lot on promotion as well.

Blogging Metrics 

  • It takes a content writer about 4 hours to create a blog post;
  • An average blog post length is around 1500 words;
  • An optimal blog post length is a 7-minute read or a 1600-word article;
  • 73% of public tend to skim longer blog posts and only 27% read them thoroughly;
  • Two thirds of people prefer short reads up to 1000 words long;
  • Headlines with question marks are 23% more sharable;
  • H1, H2, and H3 headers greatly improve overall blog post performance;
  • “How to” titles embrace over 17% of blog post headlines;
  • 50% of bloggers post only a few posts per week.

Posting Frequency

Over 65% of bloggers that write posts on a daily basis report consistently strong results. Find more detailed posting frequency stats below.

Posting FrequencyPercentage of Bloggers
2-3 times a week22%
Once a week18.5%
Once a day18.4%
Several times a day16%
Once in a few weeks9%
Once a month3%
Less than once a month4%

Essential Traffic Estimates

  • Businesses supporting blogs enjoy 2X higher email traffic;
  • Punctuation marks such as hyphens and colons increase click-through rates by 9%;
  • 6 to 8-word headlines are 21% more clickable;
  • Lists in blog posts increase traffic by 2 times;
  • Video content multiplies organic traffic by 50 times;
  • 93% of blogs use promotional methods to drive traffic and 97% of bloggers promote via social media.

Key SEO Facts to Consider

  • BrightEdge stats show that 68% of Internet users start with search engines when using the Internet;
  • On average, the top 10 search results are 2-year-old articles;
  • Backlinks drive organic traffic from Google;
  • 71% of bloggers report that SEO greatly boosts traffic;
  • 72% tend to update and optimize old content since content creation is one of the most efficient SEO tools:
  • 85% of bloggers do in-depth keyword survey and 26% of writers rely on them in every post they create.

Blogging Marketing Stats

  • Only 30% of bloggers monitor and analyze their blog traffic;
  • According to Orbit Media, social media is by far the most efficient blog traffic driver;
  • 70% of high-profit bloggers heavily rely on blog promotional techniques while only 14% of low-profit bloggers use promotions;
  • SEO, Email marketing, and influencer collabs are other blog traffic best drivers at 68%, 62%, and 10% accordingly.

Blogging Income Stats

  • Only 33% of bloggers monetize their blogs while the rest 67% get no revenue;
  • Glassdoor states that an average blogger income is around $50.000 per year;
  • About 1% of top bloggers generate $1 million + profits;
  • Active blogging speeds up small business growth by 126%;
  • 80% of bloggers report positive business results from their blogging activity;
  • Blogging drives nearly 61% of online purchases;
  • Bloggers get the major part of their profit from ads, affiliate marketing, sponsored reviews, their own products, and services.
  • 45% of high-profit bloggers (with $50.000 annual income) earn from their products and online courses to enhance their personal brands;
  • It takes about 1 year to monetize a blog;
  • Blogs earn from $2 to $5 per 1000 page views;
  • HuffPost is the most profitable blog generating a $500 million income per annum;
  • Food blogs generate the highest profit overall making $9169 per month;
  • Profitability runner-ups are personal finance blogger with a $9100 monthly income;
  • Lifestyle and mommy bloggers share the 3rd position in the blogging profitability rating. They earn about $5200 monthly;
  • Travel blogs with a $5000 monthly income are the 4th most profitable niche.

B2B Blogging Stats

  • 72% of B2B companies have a blog;
  • B2B marketers maintaining blogs are 67% more efficient in their marketing efforts than those who don’t have blogs;
  • 61% of top B2B marketers hold daily or weekly meetings with their marketing teams;
  • 57% of B2B marketers prove that they consistently get customers via blogging;
  • 53% of B2B companies prioritize blogging in their marketing strategies;
  • 64% of B2B buisnesses outsource their blog posts writing to thirt parties;
  • Automated marketing tool expenses of B2B businesses are forecast to grow up to $25.1 billion in 2023;
  • Publishing 16+ posts a month will bring 4.5 higher traffic to B2B businesses.

Financial Blogging Stats

  • Top finance blogs make over $100.000 annually;
  • Average finance blog income in a year is $2000 -$5000 a month;
  • You can make $500 a month on financial bloggin within 8 to 16 months;
  • There are over 2000 finance blogs in the US;
  • Top personal finance blogs can earn around $1.5 million a year;
  • In 2019, Kyle Taylor from The Penny Hoarder earned a whopping $40 million on a personal finance blog;
  • A finance blog with a $10.000 monthly income can be sold for nearly $500.000.

Blogging Demographics

  • Over 50% of bloggers are 21 to 35 years of age;
  • First Site Guide reports that 52% of bloggers are males and 48% are females;
  • Only 7% of bloggers are over 50 years of age;
  • 37% of bloggers have a Bachelor’s degree;
  • Bloggers without kids are 33% more likely to make blogging their major source of income;
  • The most active blog readers are 31 to 40years old.

Blogging Activity Across the World

No.CountryPercentage Share
1United States29.2%
2United Kingdom6.75%
3Japan4.9%
4Brazil 4.2%
5Canada 3.9%
6Germany3.3%
7Italy 3.2%
8Spain3.1%
9France 2.9%
10Russia2.3%
11Australia2.22%
12India2.14%
13Sweden2.05%
14Malaysia1.7%
15Netherlands1.69%

References

  1. Ultimate List of Blogging Statistics and Facts
  2. The Lost Art of the Mid-Range Blog Post
  3. 73 Types of Blog Posts That Are Proven to Work
  4. Most Profitable Blog Niches
  5. Content Marketing Guide
  6. Top 15 Countries Where Most Active Bloggers Are Located
  7. Blogging Statistics
  8. 71 Blogging Statistics for 2022
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