According to Statista, the email marketing revenue estimate for 2022 is 9.6 billion USD, and it’s expected to bump up to 11billion in 2023;
Under the Litmus report for 2021, 37% of brands worldwide seel to level up their email budgets;
77% of vendors mentioned that the level of email engagement has increased over the last year.
How Does Email Marketing Impact Sales?
According to SaleCycle research, 59% of respondents mentioned that emails impact their purchase decisions and nearly 50% of customers buy based on promotional emails once a month;
84% of B2B marketers use email marketing to boost sales, and 31% of B2B companies rely on this tool to nurture and retain their leads;
In the B2C sector, 72% of marketers utilize email marketing tools to grow their brand awareness and recognizability and 81% of retailers consider emails to be an efficient tool for engaging new customers;
Abandoned cart emails prove to push sales orders up to 70%;
The average percentage of sales brought through email marketing campaigns is around 20%.
What Is the Average ROI on Email Marketing?
Great for increasing customer involvement, introducing and popularizing new products and services, and building a strong brand image, email marketing is initially meant to make money and generate profit. And the stats below demonstrate that it really works:
On average, every $1 you invest in email marketing tools generates $42 in return which means an over 4000% payoff;
Automated emails maximize revenue by 320% proving to be much more efficient than non-automated once;
Emails motivate customers to spend 138% more on purchases in contrast to consumers not reached by email promotions;
Email ROI is nearly 4 times higher than that of direct mail.
Email Marketing ROI by Industry
ROI on $1 spent
Tourism and hospitality
Retail and e-commerce
Media, publishing, and entertainment
Marketing and advertising
Technology and software
How Big Is the Email Marketing Market?
Despite feeling a bit old-fashioned and outdated, email marketing still holds the lead among other marketing tools. And the following figures prove its importance and value:
Following Statista forecasts, an expected global email marketing revenue in 2022 will amount to 9.6 billion USD as compared to 7.5 billion in 2020 and 8.5 billion in 2021 accordingly;
The projected email marketing market value in 2027 will be 17.1 billion USD;
An anticipated CAGR of a global email marketing market size up to 2030 is 18.8%;
By geography, the US region is a leader owning 27% of the global market, with a potential for growth;
The 2nd biggest user of email marketing services and methods is the Asia Pacific region.
Email Delivery and Engagement Rates
According to EmailToolTester, 89% of emails are delivered to their recipients, and only 11% fail due to some issues;
Kaspersky Lab records about 47% of email messages as spam;
Nearly 21% of emails are checked within an hour upon delivery;
Recently, an average open rate for marketing emails is 21%, with an average click0through rate hitting 2.3%, and the click-to-open rate at 11%;
An average bounce rate is 0.7%, with the percentage of unsubscribed users going as low as 0.1%;
Personalized and welcoming emails are opened 26% more often;
Interactive emails with GIFs, emojis, sliders, animated parts, pictures, and videos show 300% higher engagement rates;
Segmentation is the key to success bumping up the engagement rates by 100% as compared to non-segmented campaigns.
Email Marketing Metrics by Industry
Marketing and promotion
Food services and restaurant business
Media and entertainment
Leisure and tourism
How Much Time Do Users Spend on Emails?
99% of users open their inboxes every day, with millennials and office workers tending to monitor emails several times per hour;
58% of users check their email before using social media, reading news, or searching the web;
Statista reports that on average, users spend about 10 seconds reading through promo offers;
Adults normally spend up to 5 hours daily checking their work and personal mail;
Overall, people spend about 210 minutes monitoring and reading their work emails, and 41% of users even do it when already in bed.
Who Uses Email the Most?
Millennials use emails the most, with nearly 40% checking their digital mailbox several times per hour;
93% of B2B marketers rely on emails as the main content distribution channel against nearly 70% in the B2C sector;
Females (92%) use email as a communication tool more often than males (89%);
Over 80% of professionals consider email as their major means of business and work communication;
An average person receives around 100 emails a day while a CEO could get up to 700 emails daily;
42% of emails are received via mobile apps on smartphones and tablets;
Only 18% of emails are opened via desktop;
Property and construction industries use emails most often, with click-through rates achieving 26%;
Almost 30% of emails are checked through iPhones and iPads, with a minor 2.3% share going to devices powered by Android.
What Is the Most Used Email Service?
Gmail comes up with 1.5 billion users while Outlook has 500 million subscribers;
The global email market is shared by Gmail and Apple, with the Apple iPhone email client holding 48%, Gmail holding 28%, and Apple mail holding 11%;
For email marketing purposes, 23% of marketers choose Salesforce Marketing Cloud, with 21% and 10% voting for Mailchimp and Adobe Marketo accordingly;
34% of small businesses prefer Mailchimp and 15% stay with HubPost;
Mid-sized businesses split between Salesforce Marketing Cloud (22%), Mailchimp (15%), and Adobe Marketo (14%);
44% of big companies unanimously favor Salesforce Marketing Cloud.
Is Email Marketing More Efficient Than Social Media?
With a 4.3 billion audience, email outcompetes Facebook and Instagram with over 3 billion users;
Though email marketing is the second most popular channel for content sharing after social media, it’s distinguished by a much higher conversion rate (at 6%) than Facebook and Twitter (at 1.9%);
60% of customers subscribe to their favorite brand via email, and only 20% will follow the brand on social media;
44% look for deals and discounts from well-known vendors and providers via email while only 4% will check on Facebook;
While emails reach over 85% of recipients social media can’t boast that coverage, with 1% engagement rate for Facebook, Instagram, and Twitter;
An average click-through rate for email marketing is over 3%, it’s only 0.7% for Facebook.
Do Consumers Like Email Marketing?
A Marketing Sphera study shows that nearly 72% of customers prefer obtaining promotions and advertisements via email;
61% of respondents would eagerly get promotional messages once a week;
28% of users will appreciate promos two to three times a week;
Individuals with profits hitting a $90.000 mark are get hooked by email marketing 4 times more often than those with lower earnings;
Nearly 60% of customers confirmed that promo offers result in purchases.